About us

What Color Are You Today?®

It started with a love story...

Happy Plugs was born at the end of 2011 when the founder Andreas Vural was looking for a pair of colorful headphones for his girlfriend.
When he didn’t have any luck, he finally took the matter in his own hands - and painted a pair of headphones himself. And she and her
friends loved them! He then realised there was room for well-designed and affordable quality headphones that went beyond functionality
within the tech space. From this belief, the brand Happy Plugs was born.


Some of Our Partners

Our products are available in over 70 countries. Our 10.000+ retailers help us turn partners into friends and customers into fans.


The name Happy Plugs states it all. We are a happy company with happy visions. Our core values are following us in every step we take; simplicity right from the start, a great portion of happiness and minimalistic and clean design.


Happy Plugs is designed in Sweden, known for its vibrant fashion and music scene. Born with the ambition of transforming essential tech accessories into fashion must-haves. We keep it pure and elegant, but still fun and affordable. Fashion and style are delivered through each of our products down to our unique packaging.

(Some of) Our AWARDS


Sweden's Fastest Growing Company
As a forerunner in Swedish mobile design that has taken product packaging to a whole new level, marrying tech and fashion and showing impressive growth rates.


World's Best Packaging
Pentawards is the the biggest retail packaging award in the world. We won the Silver Pentawards for our unique Happy Plugs Earbud and Cable packaging design.

Guldknappen - 2014

Fashion Accessory iof the Year
We are the first ever consumer electronic brand being nominated in Sweden’s biggest fashion award - the prestigious Guldknappen Award.

Di Gasell - 2016

Sweden's Fastest Growing Company
The Swedish Financial Times awarded Happy Plugs Sweden’s fastest growing company. Since the start we've grown with 725%.
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