Our Story

2011 – THE BEGINNING

We started with a question

Why doesn’t headphones come in colors so that you can match it with your outfit and mood? Happy Plugs was born at the end of 2011, founder Andreas Vural was looking for a pair of colorful headphones for his girlfriend. Without luck, he finally took the matter into his own hands - he painted a pair of headphones himself. She and her friends loved them! He then realised there was room for well-designed and affordable quality headphones that goes beyond functionality. within the headphone space. From this belief, the brand Happy Plugs was born.

2016 – TURNING HEADPHONES INTO FASHION MUST-HAVES

Bringing happiness to every corner of the world

Selling into 10.000+ stockists in over 70 countries and with over 10 million+ happy customers served. We are the fan club to all the amazing people who got their hands on a Happy Plugs product.

2019 – FASHION TECH

Merging fashion with tech

After multiple design collaborations with fashion brands, such as H&M, Urban Outfitter we launched the statement design collaboration; Saint Laurent x Happy Plugs. Together we created a fashion tech collection inspired by both brands love for music.

TODAY – MAKING EVERYDAY EXTRAORDINARY

Innovate. Elevate. Celebrate.

As we grow and evolve, our mission is still the same: Make the most fashion forward headphones on the market. How can we elevate headphones to make them better? How can we add value to everyday moments? These challenges excite and push us to create amazing stuff with meaning.

OUR FUTURE - LOOKING FORWARD

Making sustainable stylish.

Style and sustainability shouldn't be tradeoffs. In fact, we believe in creating products that enhance personal style while reducing personal impact on the planet. We’re continuously working on how to make our products and packaging more sustainable, so you can feel good about making them part of your every day.

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